PVR makes foray into Sri Lanka, opens 9-screen multiplex – ET Retail


PVR makes foray into Sri Lanka, opens 9-screen multiplex New Delhi: Movie exhibition agency PVR on Friday introduced its foray into the Sri Lankan market with the opening of its first theatre in collaboration with Shangri La Group.

PVR Lanka at One Galle Face Mall is a nine-screen property with premium luxurious format in addition to devoted auditorium for younger ones and household, the corporate mentioned in a regulatory submitting.

“Getting into Sri Lanka was a part of our enterprise technique for FY19-20…the socio-cultural similarity between the 2 nations (India and Sri Lanka) makes the scope for enterprise progress opulently clear,” PVR Chairman and Managing Director Ajay Bijli mentioned.

He additional mentioned the corporate’s imaginative and prescient has been to introduce new ideas and make regional content material extra accessible for the viewers in Sri Lanka.

“The Indian movie trade has grown exponentially in the previous couple of years and has a worldwide fan base that we intention to cater to by means of innovation and enlargement,” Bijli added.

PVR mentioned its first property in Sri Lanka is unfold throughout 38,454 sq. toes with a seating capability of 1,176.

The corporate has 809 screens at 171 properties in 70 cities in India.


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