Reliance plans to open 1000’s of small shops referred to as Reliance Sensible Factors in varied cities in neighbourhoods as a part of its omni-channel play, in accordance with two individuals aware of the event. These Sensible Factors will measure between 500 sq ft and 1,500 sq ft every.
Actual property brokers stated that Reliance is scouting for 1000’s of areas in varied cities. One actual property agent stated Reliance has mandated varied property sellers to go looking 500 such small shops in north India within the subsequent three to 4 months. A 3rd particular person stated Reliance is opening greater than 100 such shops every in Delhi and Mumbai within the coming months.
“They’re searching for not-so-prime properties with decrease leases,” stated the primary particular person quoted above. “It’s a grocery idea that will likely be used for hyper-local supply and shoppers also can order on-line and decide up from these shops.”
Reliance stated it has already rolled out 18 such shops in Navi Mumbai, Thane and Kalyan promoting grocery and pharmacy. “Sensible Level is a smaller avatar of a (grocery store chain) Sensible retailer with presence in residential neighbourhoods with sensible value promise,” a Reliance spokesperson stated in a WhatsApp response. Reliance stated the format comes with a fast turnaround time from conceptualisation to launch in 45 days.
With its community of greater than 11,000 bodily shops dotting the nation, Reliance is taking Amazon and Flipkart head-on with its main omnichannel enterprise that’s anticipated to begin later this 12 months. On prime of that, Reliance seeks to companion with thousands and thousands of mom-and-pop shops as a part of its “new commerce” multi-channel retail plans.