Punjab Agro to supply traceability and transparency to natural produce – ET Retail


Punjab Agro to provide traceability and transparency to organic produce New Delhi: The Punjab authorities is discussing a proposal to facilitate natural farmers’ tie up with e-commerce corporations , in line with a senior official.

The state authorities has began working with farmers to deliver traceability of natural produce rising in farms and expects the proposal to spice up farmers’ revenue and assist e-commerce corporations like Amazon, Tata Mjunction and Grofers and retailers like Walmart preserve regular and high quality provide of those meals objects.

“There’s a progress within the demand of licensed agricultural merchandise as each nationwide and worldwide shoppers demand extra transparency and accountability in provide chain. Punjab Agro plans to deliver alongside traceability in 20,000 acres of natural producing space in Punjab, bringing all related data of the farmer, plot and cropping season right into a single platform below Punjab Agri Export Company (Pagrexco)’ mission,” mentioned Manjeet Brar, MD, Punjab Agro Industries Company Restricted.

Brar mentioned that natural traceability certification will usher in transparency in all the worth chain hereby closing the hole between the farmers and the certification companies. “We’re assured that this may end in delivering the genuine merchandise to the shoppers,” he mentioned.

For the mission 15,000 natural farmers from 5 districts within the state shall be profiled to develop a database. The natural merchandise like wheat, basmati rice to maize from these fields which may have traceability certification shall be bought below the model name- 5 Rivers by Punjab Agro, mentioned Brar.

Technical know-how on crop planning and administration, inputs, credit score, post-harvest administration, worth addition, and higher market linkages shall be supplied to the farmers. “A centralized platform will assist seize all related data by means of a easy cell utility and provides insights on the information captured. Having field-level monitoring functionality, all of the farm actions are captured within the system guaranteeing traceability of all the worth chain,”mentioned Brar.

Additional, to facilitate exports, PAGREXCO can be within the means of constructing a contemporary pack home for agri and veggies for export of natural produce with traceability close to Amritsar airport along with the one which is already operational at Sirhind close to Chandigarh airport. “These natural veggie clusters may have traceability by means of block chain expertise,” mentioned Brar.

Aside from offering providers like seeds and farm equipment on the farmer’s doorstep the state authorities additionally plans to present particular advisory for each single farmer based mostly on their crops and area. “Satellite tv for pc and GIS based mostly monitoring of farm plots will consider crops grown, well being and yield whereas bench-marking with historic yields to showcase impression,” mentioned Brar.


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