Vivo Passes Samsung to Take Second Spot in India Smartphone Market: Report


Chinese language smartphone maker Vivo created historical past by grabbing the second spot within the Indian smartphone marketplace for the primary time within the fourth quarter of the calendar 12 months 2019.

Vivo captured 21 % market share to succeed in the second spot as Samsung slipped to 3rd place with 19 % market share. Xiaomi was at No 1 place with 27 % share in This fall 2019, in accordance with Counterpoint Analysis.

Oppo and Realme have been different gamers within the top-five checklist, with 12 % and eight % market share, respectively.

Vivo grew 76 % (year-over-year) within the full 12 months 2019 and 134 % YoY in This fall 2019, pushed by good efficiency of its finances phase collection.

“Additionally, by efficiently pivoting to on-line and aggressively positioning the S collection within the offline phase with new options, it managed to make a dent within the Rs 15,000 Rs 20,000 phase,” stated Tarun Pathak, Affiliate Director, Counterpoint.

As a consequence of this, Vivo captured the second spot for the primary time in India’s smartphone market.

In response to Nipun Marya, Director-Model Technique, Vivo India, the purpose of the corporate just isn’t solely to launch new gadgets, but in addition present clients higher after-sales service expertise, which is the important thing motto of the corporate.

“We’re deeply targeted on bringing new improvements to remain forward within the smartphone phase,” Marya informed IANS.

“My intention is to provide world-class after gross sales service to my shoppers. I additionally thank them for sustaining their belief within the model,” he added.

Over the previous 4 years, Vivo has grown 24 instances within the Indian market.

Vivo has presence in over 70,000 shops throughout the nation.


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