We made pizza. We made robots. Why not robotic pizza? – ET Retail


We made pizza. We made robots. Why not robot pizza? By Stephen L. Carter

What’s it about robots and pizza?

A robotic that bakes the well-loved meal was a giant hit on the Shopper Electronics Present in Las Vegas earlier this month, wowing onlookers because it ready 300 pies an hour. The developer, a Seattle-based startup known as Picnic, insists that pizza is barely the start: “Our system will quickly have the ability to make all kinds of meals together with sandwiches, salads, bowls, and extra.”

And why not? In spite of everything, robotic bartenders, together with for the house, are all the trend (though the top-of-the-line mannequin will set you again the worth of a luxurious automotive). Furthermore, with labor prices rising and margins falling, nobody doubts that the way forward for the meals service trade is automation, each behind the counter and within the kitchen.

Nonetheless, there appears to be one thing particular about robots and pizza. Domino’s, the world’s largest pizza chain, touts its “autonomous supply automobile,” which is being examined in Houston. Massive rival Little Caesar holds a patent by itself “equipment … for assembling pizza” — that’s, a pizza-making robotic. And discovered papers in critical journals clarify one of the simplest ways to show an autonomous system to roll pizza … and even to pick components.

Properly, after all. The world marketplace for freshly baked pizza is nearing $150 billion a yr, in keeping with a 2019 report in PMQ Pizza Journal, an trade commerce publication. The biggest share — over $50 billion — is within the U.S., however the quickest development over the subsequent 5 years is predicted in Asia, Latin America and Jap Europe. In China alone, annual gross sales are forecast to develop 21.6% by 2024.

That’s plenty of demand, however there’s additionally plenty of competitors. For sellers of freshly baked pizza, as for others within the meals service trade, rising labor prices and thinning margins make elevated automation inevitable. Nonetheless, there’s no motive simply but for technophobes to panic — or, for that matter, for technophiles to rejoice. We’ve a while but earlier than being overwhelmed by the pizza-robot apocalypse.

Picnic’s automaton is undeniably enjoyable and spectacular to observe. It appears to be like good too, glossy and unindustrial. One observer wrote that the robotic resembles “a white, kitchen-sized iPhone.” It’s simple to see why the gadget has earned such fawning protection — and why Picnic has already signed up some massive clients.

Nonetheless, there are causes to be cautious in our enthusiasm. First amongst them is the elephant within the room: the cautionary story of Zume. Headquartered in Mountain View, California, Zume was a reputable unicorn, with the intelligent thought of baking pizzas in particular ovens inside its vans, utilizing GPS know-how to find out when to warmth the pies in order that they’d arrive recent and scorching on the buyer’s doorstep. SoftBank’s single funding within the startup in 2018, which was better than the entire quantity raised by all different robot-food-preparation startups mixed over the earlier 5 years, implied a worth for the corporate of over $2 billion. The corporate even earned a cameo on the HBO drama “Silicon Valley.” As just lately as two months in the past — sure, I’m speaking about November of 2019 — Vox Recode predicted that Zume may quickly be value $four billion.


Earlier this month, Zume shuttered its pizza operation, slicing 172 jobs in Mountain View and 80 extra in San Francisco. Going ahead, Zume plans to focus now on sustainable meals packaging.

We made pizza. We made robots. Why not robot pizza?
Right here’s a second motive for warning: Regardless of heady media claims that pizza is now being made by synthetic intelligence (and an identical suggestion from the corporate itself), Picnic’s gadget doesn’t fairly earn that encomium. I are inclined to agree with Melanie Mitchell of the Sante Fe Institute, who argues in her glorious 2019 ebook “Synthetic Intelligence: A Information for Considering People” that what’s essential to humanlike thought is the power to use widespread sense, a problem researchers discover troublesome. We should always keep away from crying “AI” each time a tool masters a specific job beforehand carried out by people, even when the duty is advanced, like enjoying chess … or making pizza.

And Picnic’s robotic, although fairly ingenious, isn’t artificially clever simply but. Right here’s radio station KIRO:

“The human contact remains to be very a lot required for the machine to perform. It has a imaginative and prescient system that reads the dimensions and form of the dough, and locations the toppings and sauce on utilizing a conveyor belt, however the dough and sauce have to be made by precise human beings, who additionally should put the pizza within the oven.”

That is spectacular however not revolutionary. Automated meeting strains for cars do practically as a lot, and have been round longer. As KIRO places it, “The pizza-making robotic is actually good at making the best a part of the pizza.” However a system needn’t be artificially clever to be environment friendly and helpful, and it’s simple to consider that Picnic is pointing the best way towards the long run. Picnic definitely isn’t Zume. For one factor, Picnic’s system is less complicated. It lacks articulating arms and consists as an alternative of “a sequence of modular, customizable meals dispensers.” Even when the gadget presently performs solely the best a part of the operation, one assumes that its capabilities will enhance over time. For an additional, not like Zume, Picnic isn’t within the pizza enterprise; it’s within the robotic enterprise.

When the information from CES hit the net, Connecticut’s Senator Chris Murphy took to Twitter to inform the world that he’s unimpressed: “It already seems like pizza made exterior Connecticut/New Haven is made by senseless robots anyway, so I’m unsure how this might have an effect on 99% of the nation.”

Cute. However with so many eating places struggling to pay their payments, and with know-how enhancing on a regular basis, it’s truthful to say that the way forward for pizza (and of the remainder of meals service) belongs to the bots.


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