iPhone Shipments in India Grew 17 P.c in 2019: CMR


Driving on iPhone XR and later a powerful iPhone 11 demand, Apple’s India shipments grew by a wholesome 17 % within the calendar 12 months 2019, a brand new report stated on Monday.

Elevated native manufacturing, prudent pricing and refined go-to-market methods helped Apple attain market success, stated the CyberMedia Analysis (CMR’s) ‘Cellular Handset Evaluate Report’.

“Apple rotated its India story in 2019, by doubling its market share to 2 %, on the again of the profitable iPhone 11, and the iPhone XR. Apple’s shipments grew 17 % (YoY),” stated Prabhu Ram, Head-Business Intelligence Group (IIG), CMR.

The iPhone 11, together with the iPhone XR collectively accounted for 17 % of Apple’s shipments in CY2019,” he added.

For the fourth quarter of 2019, Apple had a YoY progress of 84 %.

In 2020, Apple is doubtlessly slated for a breakout efficiency in India with its robust product portfolio, on-line and offline.

The Cupertino-based tech large is quick promoting nearly all merchandise — iPhones, Apple Watch, Mac desktops and AirPods Professional — aside from a rising Apple TV group in India.

The rationale lies in a greater understanding of a market that requires distinctive buyer methods and thoughts video games, not seen in different, extra advanced smartphone territories.


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