Cleansing Our Arms One ‘Hit’ At a Time


The follow of washing your fingers for 20 seconds is among the greatest preventive measures you’ll be able to take to keep away from the unfold of any virus together with coronavirus as advisable by the WHO.

The fashionable day idea of hand-washing was launched by Hungaraian physician Ignaz Semmelweis, in 19th century Vienna. Semmelweis proposed the follow of washing fingers with chlorinated lime options in 1847 whereas working within the metropolis’s common hospital.

A long time later, within the trendy instances too the follow has not misplaced it is relevance. To attach with savvy customers the message is being despatched by social media? However social media may also be a darkish place the place misinformation is rampant; customers can find yourself being misguided and compromised on delicate points like well being and hygiene.

Dettol, just lately kickstarted its #HandWashChallenge on TikTok aiming to lift consciousness on 4 easy steps of handwashing. Strategically geared toward creating consciousness amongst viewers, a singular track has been created pairing it extraordinarily nicely with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip throughout the highest with the hashtag and names the steps concerned in washing fingers. The person can dance out the steps to the problem and share it with their mates to additional amplify the message on hygiene and security.

Commenting on the identical, Pankaj Duhan, Chief Advertising and marketing Officer, RB Well being South Asia stated, “We’re elated with the response to the #HandWashChallenge, it has positively turn into some of the efficiently led initiatives by any of our manufacturers at RB. Understanding the patron’s mindset is of the utmost significance to us, due to this fact our marketing campaign communication is in-built a means that creates significant conversations to drive consciousness amongst customers. The participation by TikTok customers throughout India has helped ship the best message in a extra participating and interactive method.”

“I personally wish to encourage an increasing number of folks to affix this world well being & hygiene academic train. Collectively, allow us to all construct a more healthy nation, 4 steps at a time.”

He additional stated, “Over the previous couple of weeks we’ve witnessed quite a lot of misinformation floating round hygiene practices, particularly over the web. Realizing the gravity of the problem and being the accountable model, we felt it was our prerogative to provoke this consciousness marketing campaign.”

The marketing campaign witnessed a number of quirky actions on every day resulting in elevated shopper curiosity. Becoming a member of the power had been a few of Bollywood’s common celebrities like Kartik Aaryan and Urvashi Rautela amongst a number of different TikTok influencers who’ve thousands and thousands of followers on the platform. As a part of Section II, Dettol plans to take the problem world by encouraging extra customers to take part whereas the viewers worldwide.

The problem has witnessed over 18 Billion views and generated over 123Ok person participation movies in a single week of beginning the marketing campaign.

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