Swiggy opens up grocery supply in 125 cities – ET Retail


Swiggy opens up grocery delivery in 125 citiesBENGALURU: On-line meals supply firm Swiggy mentioned that it has launched grocery companies in about 125 cities with over 2,000 shops, which it mentioned the agency is ramping up. Swiggy has already partnered with a number of nationwide manufacturers and retailers corresponding to HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, and Cipla.

Swiggy is in talks with extra kiranas, retail chains and types for tie-ups to scale up the operations. The service is offered below the grocery tab on Swiggy’s cell software, and it has additionally rebranded its concierge service to Swiggy Genie. TOI had reported in its March 27 version that Swiggy plans to start out grocery supply in as much as 150 cities in India.

“Whereas sometimes the onboarding course of is bodily for us, this time we needed to do it remotely for each the kiranas and to clarify to supply companions how these orders have to be handled in another way from meals. There was a large amount of inbound curiosity from authorities as effectively to launch the service,” mentioned chief working officer Vivek Sunder.

Proper now Swiggy is open in simply 200 cities for meals supply as in comparison with 500 cities earlier than the lockdown. Whereas the present total volumes are “a pale shadow” of the enterprise Swiggy was doing in February, they’ve improved 50-70% as in comparison with the primary week of lockdown, in accordance with Sunder.

Grocery companies are more likely to improve utilisation of Swiggy’s 2.5 lakh personnel fleet as demand for residence supply necessities throughout the nation has elevated. In some states like Uttar Pradesh and Punjab, proper now Swiggy has grocery supply open in additional cities as in comparison with meals supply which has been stopped by native authorities in the course of the lockdown interval.

Swiggy’s growth comes as rival Zomato has additionally expanded into grocery supply in over 80 cities final week. Over a dozen different consumer-facing startups have additionally entered into supplying necessities together with Meesho, Box8, Bharatpe, NoBroker, Netmeds and Curefit.


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