FP TrendingApr 14, 2020 02:16:47 IST
LG has determined to offer its telephones expressive names so that buyers can “seize the essence of the machine greatest suited to their persona.” Uh, certain.
Anyway, in keeping with its new technique, the corporate has named its upcoming smartphone LG Velvet. The title velvet is meant to evoke photographs of “lustrous smoothness and premium softness, two key traits of the upcoming smartphone.” And we suppose individuals will out of the blue cease caring about digital camera high quality, efficiency, and battery life.
Anyway, with this launch, LG has departed from its custom of giving alphanumeric names to its units.
In a press launch, the corporate has stated it’s “embarking on a brand new product roadmap that can emphasize distinctive designs and “tactile” class to set itself aside.”
The brand new cellphone will characteristic a singular “raindrop” digital camera, moreover a symmetrical and flowing kind issue.
Senior vice chairman of product technique at LG Chang Ma stated that with the brand new branding technique addresses the distinctive preferences and feelings of customers, laying larger emphasis on designs.
He added that he’s assured that this method will resonate with prospects and assist the corporate set up a clearer model id.
LG has not revealed something about value or launch date of the cellphone. Nevertheless, in keeping with The Verge, which cited Korean information portal Naver, LG Velvet might be unveiled on 15 Might.
LG on 9 April, in one other press launch, had stated that the design of LG Velvet might be totally different from its different smartphones.
“Our upcoming smartphone will draw on the wealthy historical past of traditional LG designs which have all the time been distinctive at first contact,” stated Cha Yong-duk, head of LG’s Cellular Communications Design Lab.
The Verge report says that the smartphone might be powered by Qualcomm’s mid-range Snapdragon 765 with built-in 5G.
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