(Reuters) – NBCUniversal’s lengthy awaited streaming service Peacock will launch free to some Comcast Corp prospects on Wednesday with a restricted slate of recent content material, as productions for its authentic programming have been halted amid the worldwide coronavirus pandemic.
Peacock will promote its library of current TV reveals and flicks like “30 Rock” and “Jurassic Park” as Individuals search out “comforting and acquainted” content material as they grapple with life throughout the pandemic, Comcast executives stated throughout a press convention name on Tuesday.
Individuals who at present subscribe to Comcast’s Xfinity X1 or Flex TV providers will obtain Peacock Premium without spending a dime starting on Wednesday. They’ll get greater than 15,000 hours of content material, together with early entry to “The Tonight Present: At Dwelling Version” hosted by Jimmy Fallon.
Peacock Premium will launch nationwide on July 15 for everybody for $5 a month however proceed to be free for Comcast X1 and Flex prospects.
A free model of Peacock with 7,500 hours of content material, and an ad-free tier that prices $10 per thirty days may even launch on July 15.
Peacock is among the final entrants into the so-called streaming wars, which is dominated by Netflix and Walt Disney’s streaming service Disney+.
The service is launching with a bunch of 10 sponsors together with Goal, Verizon and Capital One, which can work with Peacock to create new promoting codecs resembling “shoppable” advertisements.
The promoting business has seen unprecedented losses as manufacturers have lower their advertising budgets as they battle with enterprise uncertainty throughout the pandemic.
Peacock is getting excessive curiosity from advertisers as a result of the free model of the service can have broad attraction with viewers, and business time will probably be restricted to 5 minutes per hour, stated Matt Strauss, chairman of Peacock, throughout the press name on Tuesday.
“Delivering a service that’s free is arguably extra related now than at every other cut-off date,” he stated.
Reporting by Sheila Dang; Enhancing by Steve Orlofsky