Intel Reveals New ‘Evo’ Badge for Premium Ultraportable Laptops, New Emblem


Together with its 11th Gen Core CPU household based mostly on the Tiger Lake structure, Intel has launched the Intel Evo platform, a brand new pubic-facing identify and branding alternative for its Challenge Athena initiative that goals to fine-tune the efficiency and expertise delivered by premium ultraportable laptops. The brand new badge replaces the clunky earlier “Engineered for Cellular Efficiency” sticker, and echoes the once-popular Intel Centrino branding initiative. Intel will cooperate with laptop computer OEMs and the whole manufacturing ecosystem to ship Intel Evo-badged laptops, which is able to then be promoted below that label.

Challenge Athena, now in its second technology, is a set of pointers and specs that outline a laptop computer’s consumer expertise parameters, which defines what elements and design components are used. In keeping with Intel, this initiative improves all of the tech built-in into the a laptop computer, leading to miniaturisation, higher efficiency and longer battery life. Examples of options that may be anticipated from laptops bearing the Evo badge are edge-to-edge shows, compact antennas, quicker Wi-Fi, and lighter our bodies.

Intel says it’s working with greater than 150 companions together with laptop computer producers, element distributors, OEMs and ODMs, and software program companions. There have already been greater than 50 verified designs for the primary technology, throughout Home windows and Chrome OS, within the shopper and business markets.

intel logos 2020 intel

A few of the different badges redesigned consistent with the brand new company id


To fulfill the necessities of the Intel Evo platform, laptops should obtain particular targets based mostly on frequent workloads working in real-world circumstances. Intel says it makes use of a number of efficiency and responsiveness checks designed round precise utilization situations that contain creating, collaborating, searching, and streaming. Efficiency have to be constant whether or not working on battery energy or mains, multitasking have to be easy, and responsiveness have to be constant.

Intel Evo laptops should wake from standby in lower than one second, ship 9 hours or extra of battery life even with a big and vibrant, show, and ship not less than Four hours of battery life with a 30 minute cost. They will even function Thunderbolt 4, Wi-Fi 6, precision touchpads, pen and voice capabilities, high-quality webcams, and premium audio and video.

Together with this new platform, Intel has unveiled a contemporary new model id and company emblem, which is able to roll out throughout its merchandise and communications. The brand new look options sq. patterns and vibrant colors, and ditches the elliptical swoosh across the Intel wordmark. That is solely the third main change to Intel’s company id in its historical past, as defined by Senior Vice President and Chief Advertising and marketing Officer Karen Walker through the firm’s live-streamed Tiger Lake launch occasion.


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